The right healthcare website design can result in measurable increases in revenue and patient volume. This is accomplished through increasing traffic and onsite conversions. Below are some examples of effective healthcare websites that have recently won awards. Rush’s website strikes a great balance between user experience and conversions. The website is easily navigable, mobile-responsive, and contains a well-defined content strategy.
UX design
One of the most important parts of creating an effective healthcare website design is ensuring patient-friendliness. After all, patients expect healthcare websites to be intuitive and easy to use, and they don’t want to spend too much time on a site that’s too confusing or unhelpful. Whether they’re searching for information on a specific illness or just trying to make an appointment, patient-friendliness is key.
Healthcare is a complex, frustrating experience for all involved, and UX designers need to make the entire process as simple and clear as possible. They also need to account for the many legal, economic, and communication hurdles that make healthcare so difficult to use. They must also avoid unnecessary steps and distractions, which can all add up to a very long process.
Mobile-responsive design
In a world where the majority of people use their smartphones to browse the internet, it makes sense to create a mobile-responsive healthcare website design for your website. Mobile-friendly websites are more likely to be indexed and ranked higher by search engines, especially Google. Without mobile-responsiveness, your website will be less visible in the search results, and you will fall behind your competitors.
A professional medical website design agency will build your site with mobile-responsive design in mind. Mobile-friendly healthcare websites will appeal to many different types of users. This type of website design is particularly important since 80 percent of internet users access the internet on their mobile devices. An experienced web developer will focus on mobile-friendly design from the very beginning of a project. They’ll begin by creating a mobile version of your website’s layout and design, and then work their way up. In addition, they’ll make sure that all your call-to-action buttons are working, and they’ll reduce graphics and other website elements to make them smaller, so they’ll fit the display size.
Conversion-focused design
A conversion-focused healthcare website design focuses on improving user experience and achieving specific goals. For example, a website must make it easy for prospective patients to book an appointment or access patient portal information. High-quality medical web design should prioritize interactivity and include clear call-to-action buttons. These should direct visitors to pages that are high on the priority list. This helps increase the likelihood of a prospective patient booking an appointment or making a donation.
Conversion-focused web design is a proven method of driving visitors to make a decision. It uses time-tested design principles to minimize distractions and optimize the user experience. A conversion occurs when a website visitor takes action on a call-to-action (CTA). This could be a purchase, sign-up for a newsletter, or even a video.
