The first step in creating a successful web design for family lawyer is ensuring that your website uses good images. These can range from images of your office to law themes. The images you choose should be high-quality, neutral, and professional. To find images that work best for your website, you can use sites like Pexels or free stock photo sites. In addition, your lawyer website needs to include plenty of calls to action. These should be present on the homepage as well as the profile page. The calls to action should be easy to understand and easy to use.
SEO
Family law SEO offers unique marketing opportunities for a lawyer. The objective is to get more clients through the website. There are several different parts to an SEO campaign. It is important to know which one works best for your firm. Here are some strategies to improve your family law SEO. You should monitor results and track what is working.
First, do keyword research. This is vital before you start writing content. Keyword research will tell you which keywords and phrases are used by your target audience. Some of the most searched terms include divorce, same sex relationships, property division, spousal support, and others. These search terms are easy to rank for and are not too difficult to find. You can use tools such as SEMrush or SurferSEO to find the keywords that are relevant to your site.
Responsive design
It is essential to have an attractive and trustworthy aesthetic on your family lawyer website. This will not only help build credibility and trust, but it will also attract new clients who may be looking for help in a family law matter. Your website should also have individual pages describing the services you offer.
One of the ways to create an effective responsive website for your family lawyer practice is to hire a professional web design team. They can optimize the site for a variety of devices, ensuring that your website is accessible no matter the device that a user uses. While traditional websites are built for desktop computers, more users are using mobile devices to browse the internet, interact with websites, and conduct business. For this reason, it is essential to design your website to provide a top-quality experience on any device.
Contact forms
Your website should be built with a focus on trust and reliability. It should show potential clients that you have knowledge of your field, and clearly state what services you provide. In addition to making it easy for potential clients to get in touch with you, your website should be clean and simple. Your website should also have clear call to actions, such as a contact form.
One of the most important things to remember when creating contact forms on your website is that people will most likely fill them out if they can access them at any time. This makes it easier for potential clients to contact you at a time that is most convenient for them.
Images
Images are a crucial part of the web design for a family lawyer. They should be professional, high-quality, and neutral in tone. They should also be easy to read and navigate. Free stock photos are available on sites like Pexels. The right images can make or break a project.
Blue tones are also a pleasing color palette for a family lawyer website. Custom photography that speaks about the firm’s area of practice can also be an excellent choice. Images on the homepage of a family law firm’s site showcase the firm’s legal accolades, practice areas, testimonials, and contact form. A professional website design should also have a background design that fades into the header and footer photos.
Keyword research
A well-designed Web site can attract organic traffic and rank for lucrative family law keywords. It’s important to do proper keyword research. High-volume keywords have high competition. Long-tail and low-hanging fruit keywords are less competitive. To make your Web site stand out, invest in an SEO package.
A lawyer website should be easy to navigate, and should answer the questions that potential clients may have. It also should have a strong, unique brand image to keep the attorney at the top of mind. After all, you want clients to remember you long after they visit your site. One common misconception is that branding must be subtle. Most family attorneys gravitate towards more subdued branding in order to avoid appearing too “harsh.” This often results in a stock image-heavy website.
